SpineScreen
By Akron Children’s

Each year, there are roughly 100,000 new scoliosis cases in the U.S. We helped Akron Children’s turn every sunscreen bottle into a chance to catch scoliosis early with SpineScreen, the world’s first sunscreen that doubles as a scoliosis screening. This work was shortlisted at the One Show, but the true reward was finding nine cases that needed a follow-up at a local beach takeover.